“I have always been interested in honey production and promotion of the honey types produced in different areas in the market. After reaching a final idea to do this, we started to examine the honey market in Armenia and the further perspectives of the production development. The process took us around one and a half years. At first it was a little difficult, the beekeepers were suspicious towards us, the sellers didn’t want to cooperate, the customers didn’t believe that our product was ecologically pure”- tells George Tabakian.