Social Media User First: Strategy for Strong User Engagement

Social media continues to be an integral part of our everyday life, as a matter of fact there are 3.81 billion social media users worldwide or 49% of the world’s total population. The common user today has an account on more than 8 different social media platforms and uses social media for 2 hours and 29 minutes each day on average. The numbers, indeed, vary from culture to culture. The old-school social media marketing tools no longer attract users and make them take action and become customers. Check out a sneak peek of Prodigi digital marketing agency’s strategy on stronger user engagement from the experience with diverse target audiences around the world.

1. Know your audience

Knowing your audience may sound simple but it’s the base for any strong digital marketing campaign. You can start generating leads today on social media if you truly take time to research and identify the needs, challenges, pain points of your ideal customers. And importantly understanding the big ‘why’, why do they need your products/services?

If you want to promote your business, the ‘buyer persona’ should be in the first place- be it an international brand or a small dental center, a US-based or Australian company. In social media your key to success is to know your target audience inside out, to speak their language.

2. Think Mobile

Technology provides so much convenience that nearly half (46%) of the consumers choose using their smartphone to make purchases starting from decision-making to buying. People get fast and relevant experiences on mobile, which day by day turns into a habit or routine. This is a win-win situation for brands with mobile experiences and mobile on-the-go shoppers.

All social media platforms follow this trend to become more mobile-friendly. Quite often brands don’t have a mobile mindset in their campaigns, whereas it’s one of the key elements of reshaping a successful and productive campaign. Thinking mobile needs to be on every step of digital activity starting from visuals up to creating FB/Insta AR Games.

3. Follow the Numbers

In social media every action should be based on a data-driven approach. Social media marketing is not all about creativity but data and results in the first place. The performance of social media campaigns heavily depends on the numbers. That’s why every organization should have strong analytic tools to find out their audience’s preferences, as marketing without data trains your audience to ignore you.

4. Offer Unique Value Proposition (UVP)

UVP is the ‘cherry on top’, which differentiates your social media post from all the other 1000 ones. The social media user watches 500-600 advertising content every day and if you don’t succeed in creating a unique value proposition, then your advertisement is most likely not to be successful. However, keep in mind that creating UVP is not easy with direct ad posts. Here latent advertising tools come to help, such as messenger stories, stickers, AR masks, branded mini-games, alternative social media content like 3D posts, 360° photo/video posts, interactive stories.

A final small piece of advice that can make a monumental difference in your work is “don’t be first”. It is not a must to create brand-new tools, which most of the time are time-consuming. Instead you can follow the experience from companies working with different businesses from different countries, which may result in having more effective advertising campaigns.